Auto Assault isn't a horrible game by any means. It's actually pretty fun. However, it just isn't worth the monthly fee. Perhaps a sign of this is the fact that just a few short months after the game's launch, they are merging all servers into one big server. From the official Press Release:

"Since Auto Assault® launched earlier this year, we’ve had the pleasure of finding a community that is vocal, helpful and truly cares about the game. You, the Auto Assault® gamer, are vital in helping us to create a unique experience unlike any other online role playing game.

One of the things thatyou’ve told us is that you would like to see all servers merged into one to allow more community-oriented play. Therefore, on July 13th, all existing Auto Assault® servers will merge, bringing us all together as one big, happy, warring, power-sliding, flame-throwing family.

What does this mean to you? Well, you’re going to see many more people around in-game, but you also might need to make some decisions. For example, you may need to determine which characters to keep – 12 characters per account is the limit. There are a few other factors you’ll need to consider. You can find out all the details of the merge and what it means to you HERE.

By merging the servers, you’re going to make new friends and enemies and even have the pleasure of forming a convoy with your European brothers and sisters - or you can just blow them up…all in the spirit of International relations. Auto Assault® is going global!

In addition, this move makes it easier for our team to create more inclusive in-game events, including tournaments, meet-and-greets, drop and spawn events and more.

Let the games begin"


Usually a server merge doesn't happen this early in a game's life, so this could be indicative of the state of the game so far. Another factor showing the poor financial performance of this game is the fact that many retailers no longer carry the game. GameStop actually gives Auto Assault away when people buy Guild Wars. Unfortunately, people aren't buying that game either.

So what should NCSoft do at this point? We think they should adopt a program like SOE's Station Pass. A "one price plays them all" fee. This may boost sales and playership on many of their games, Like City of Heroes/Villains and Auto Assault. Who knows what they will actually do.